Is “animated photobooth” the best way of calling this device? We’ve all seen its resulting product: super creative, full of life party content in the form of short videos or animated images that are widely shared on Instagram. I’ve identified three types:
- The one in which the subject moves and the camera stays in the same place, shooting consecutive frames to form an animation.
- The one in which both the subject and the camera move, usually in the same direction, creating endless opportunities for dynamism.
- The one in which the subject’s movements are captured by a number of cameras around them, that are combined to create a 3D effect (like this “machine” by Boooth).
I absolutely love how they help brands communicate their values when there’s a good idea behind the action. But, with or without brand-related idea, they create beautiful content that still brings novelty to the brand’s feed.
Let me share some of my favorites! I’ll be updating this post when I find new ones, so I can have all my references saved in just one place.
//platform.instagram.com/en_US/embeds.js
//platform.instagram.com/en_US/embeds.js
//platform.instagram.com/en_US/embeds.js
//platform.instagram.com/en_US/embeds.js
Mar Barbera 
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