I’ve been planning my Winter paradise getaway these pasts weeks, researching my destinations, making lists, saving countless links to blog posts and travel guides. While doing my digital marketing publications round-up this morning, I came across this article by The Drum about The Travel Project, this couple of ex BTL agency guys traveling around Asia using… Continue reading Transforming the way we travel, from content to community
Tag: consumer journey
Micro-moments and how they reshape the consumer journey
Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are predominately mobile moments and should require only a glance to identify and deliver quick information that consumers want to act on immediately. They are, without a doubt, key opportunities for brands to reach… Continue reading Micro-moments and how they reshape the consumer journey