Until I lived in New York, I had never been a volunteer before. New York made it easy: I had lots of free time during the last months of my sabbatical, volunteering is really ingrained in the culture and therefore really accessible, and I wanted to contribute to my community. Harlem, the first neighbourhood where… Continue reading Why I volunteer with Oxfam
Tag: fashion
Celebrate Earth Day, thrift more
New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more
When brands get influence right: adidas Originals and Daniëlle Cathari
I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari
Buy beanies, fight cancer with Love Your Melon
I try to be a responsible consumer. I try to buy less and buy responsibly. So when I received this gift from my sister, I was happy to see that she chose a brand with a cause. Love Your Melon produces and distributes USA-made, high quality beanies and accessories. The company initially began with a “buy… Continue reading Buy beanies, fight cancer with Love Your Melon
Who made my Zubi: responsible bags made in Spain
Zubi bags are 100% Instagram material – maybe even more literally than one can imagine at first glance. The beautiful, hip bags are crafted from quality textiles printed with their creators’ photography. The brand Zubi was created in 2012 by two Spanish sisters. They use their travels as inspiration, and their travel photographs as prints… Continue reading Who made my Zubi: responsible bags made in Spain
Animated photobooths make all parties more instagrammable
Is “animated photobooth” the best way of calling this device? We’ve all seen its resulting product: super creative, full of life party content in the form of short videos or animated images that are widely shared on Instagram. I’ve identified three types: The one in which the subject moves and the camera stays in the same place, shooting consecutive… Continue reading Animated photobooths make all parties more instagrammable
Can fashion lovers be conscious consumers?
How can I be a more conscious and ethical consumer? Consuming only brands that are conscious and ethical, of course. But we all know that’s not easy, especially if we focus on fashion. I love fashion and, as a lover of all things marketing, I love well-constructed brands to the point that they give me… Continue reading Can fashion lovers be conscious consumers?
Responsible fashion vs responsible fashion campaigns
Can marketing change the world? Communication is a reflection of society, but it can certainly choose what to reflect and what not. Fashion plays a big role in the life the consumers, and a massive amount of the global marketing investment is generated by the fashion industry, so fashion plays a key role in improving the world, both… Continue reading Responsible fashion vs responsible fashion campaigns