Why I volunteer with Oxfam

Until I lived in New York, I had never been a volunteer before. New York made it easy: I had lots of free time during the last months of my sabbatical, volunteering is really ingrained in the culture and therefore really accessible, and I wanted to contribute to my community. Harlem, the first neighbourhood where… Continue reading Why I volunteer with Oxfam

Who made my Zubi: responsible bags made in Spain

Zubi bags are 100% Instagram material – maybe even more literally than one can imagine at first glance. The beautiful, hip bags are crafted from quality textiles printed with their creators’ photography. The brand Zubi was created in 2012 by two Spanish sisters. They use their travels as inspiration, and their travel photographs as prints… Continue reading Who made my Zubi: responsible bags made in Spain

Can fashion lovers be conscious consumers?

How can I be a more conscious and ethical consumer? Consuming only brands that are conscious and ethical, of course. But we all know that’s not easy, especially if we focus on fashion. I love fashion and, as a lover of all things marketing, I love well-constructed brands to the point that they give me… Continue reading Can fashion lovers be conscious consumers?

Responsible fashion vs responsible fashion campaigns

Can marketing change the world? Communication is a reflection of society, but it can certainly choose what to reflect and what not. Fashion plays a big role in the life the consumers, and a massive amount of the global marketing investment is generated by the fashion industry, so fashion plays a key role in improving the world, both… Continue reading Responsible fashion vs responsible fashion campaigns