New York makes you feel like you can do anything. It’s very cliche but also very true. The city’s creative energy and the perennial positive feedback you receive end up kind of possessing you, and you feel empowered, capable and recharged. That’s exactly how I’ve felt for the last 2 years living there. But, from… Continue reading The start of the freelance phase
Tag: new york
When brands get influence right: adidas Originals and Daniëlle Cathari
I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari
Beyoncé is a great name for a beer
Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer
Glossier wants you to be your own body hero
I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero
Two campaigns to share my love for NYC: #nycLoveLetters and #NikonLoveNY
I just moved to New York. I’ll be enjoying this amazing city for the next few months, walking its streets, learning its history, getting inspired by its people. I’ve walked a lot these first two weeks. And one of the first things I noticed, of course, are the much talked-about LinkNYC free Wi-Fi kiosks. They… Continue reading Two campaigns to share my love for NYC: #nycLoveLetters and #NikonLoveNY